There are several negative biased narratives that are bestowed onto Africa though I won’t go into dissecting which specific ones they are since am more forward-thinking towards my country & my continent.
Black & Abroad, a multi-platform travel & lifestyle company decided to run a campaign called #GoBacktoAfrica where they span the negative connotation of going back to Africa. They focused on all the diversity in the different African countries with a clear revelation on their tourism.
What Wowed me about the Ad
The choice of music really got my attention and spurred excitement as the well-selected scenes were breezing through the video showing the amazing scenic and people of Africa. I can most undoubtedly say, it made me more proud to be African.
SEE ALSO :
1. Born Mercurial – Fast by Nature
2. Nike FlyKnit – Infinite Possibilities
Credits
- Advertising Agency: FCB/SIX, USA
- Executive Creative Director: Ian Mackenzie
- Associate Creative Director: Fred Nduna
- Associate Creative Director: Andrew Bernardi
- Copywriter: Curtis Chapman
- Designer: Ramon Charles
- Account Director: Fraser Jackson
- Integrated Producer: Gillian Morrison
- Junior Producer: Kristine Lippett
- EVP, Strategy: Anna Percy-Dove
- Director, Strategy: Paul Hanlon
- Strategist: Simran Kaur
- Senior Manager, Data Analytics: Andrew Yang
- Data Analyst: Abdul Dau
- VP, Head of Data and Technology: Jacob Ciesielski
- Product & Technology Solutions: John Sime
- Front-End Developer: Heung Lee
- President: Andrea Cook
- SVP, Director of Global Communications & PR: Melanie Mitchem
- Post Production House: Rooster Post Production
- Editor: Colin Murdock, Jeff Poremba
- Assistant Editor: Shane Preston
- Executive Producer: Yumi Suyama
- Media Agency: Initiative
- Public Relations: Shannon Stephaniuk / Glossy
- Music and Sound Design: Grayson Matthews
- Music Producer: Mark Domitric
- Engineer: Vlad Nikolic
- Media Producer: Nicholas Shaw