As a child, the drinks we took then were more on the sweeter side of life and quite rich with flavour and the mere taste of Zesty drinks would be a major turn off and this is probably aligned with the taste buds not being fully mature enough for the taste.
So, Schweppes run an ad campaign dubbed like a father that was showing the close association of coming of age to take the same kind of drinks the Dad takes and associating with a more like-minded and sharing in the enjoyment.
Well, conclusively for me, what I see Schweppes highlighting with this ad, is, that you become more acceptable to your dad as mature like him, when drink and wear the same and through Schweppes, you get access to exclusivity.
See Also
Credits
- Advertising Agency: Publicis Italy
- Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
- Chief Creative Officer Publicis Italy: Cristiana Boccassini
- CEE Executive Creative Director: Davide Boscacci
- Creative Director/Art Director: Fabrizio Tamagni
- Creative Director/Copywriter: Michela Talamona
- Creative Director/Copywriter: Michele Picci
- Associate Creative Director/Art Director: Francesco Basile
- Junior Art Director: Marina Perta
- Junior Copywriter: Pamela Bianda
- Junior Art Director: Gautier Fenestraz
- Junior Copywriter: Margherita Teodori
- Junior Art Director: Marina Perta
- Junior Copywriter: Pamela Bianda
- CEE Regional Client Lead: Lorenza Montorfano
- Client Service Director: Benedetta Virga
- Account Director: Marcia Vales Carneiro
- Account Supervisor: Alberto De Simone
- Account Manager: Marta Dell’Adami
- Account Executive: Greta Pirola
- Producer: Erica Lora Lamia
- Production: Landia
- Director: Agustin Alberdi
- DOP: Jasper Wolf
- Post Production: Prodigious
- Grading: MPC
- Music Composer: Sizzer
- Art Buyer: Rossana Coruzzi
- Photographer: FM