Roofings at 25 Years

Roofings Eldery Man

Roofings is one of the largest steel mills in Uganda, so as to celebrate their half Jubilee of existence, they created an iconic video ad that perfectly highlights the multiple uses Ugandan’s can use or are using for their products.



What wowed me the most

The start of the video has a boy holding a kerosene lamp (“Tadooba” in Luganda) while singing into the camera, sets the stage and the scenes that follow showcase an old man building a metal elephant, builders lifting weights, children playing etc

Roofings - strength of a nation


This to me interprets as a company that has grown and adapted to the different needs of Ugandan’s whether they are metal fabricators or bodybuilders. The jumping and playing children portray roofings as being young and ready to explore what is ahead since children learn out of activity.

Roofings Youth


See Also:

Go Back to Africa

Nike FlyKnit – Infinite Possibilities

Born Mercurial – Fast by Nature