Cadbury India released a limited edition multi-variant chocolate bar that featured 4 main chocolate flavours that included Dark, blended, milk and white and this was to celebrate the diversity of India on her independence day.

What Wowed Me & made this Ad successful?

The entire concept left me in awe , I really loved the combination of different shades and flavours of chocolate in to one bar because this showed the unity in diversity of India and to me this is successful ad this is due to the inclusivity of every one.

And truly as the ad states “sweet things happen when we unite” , that chocolate proves to be a sweet taste of unity and I really wish I would have one too.

Credits
Advertising Agency: Ogilvy, India