Go Back to Africa

Go Back to Africa

There are several negative biased narratives that are bestowed onto Africa though I won’t go into dissecting which specific ones they are since am more forward-thinking towards my country & my continent.

Black & Abroad, a multi-platform travel & lifestyle company decided to run a campaign called #GoBacktoAfrica where they span the negative connotation of going back to Africa. They focused on all the diversity in the different African countries with a clear revelation on their tourism.


What Wowed me about the Ad

The choice of music really got my attention and spurred excitement as the well-selected scenes were breezing through the video showing the amazing scenic and people of Africa. I can most undoubtedly say, it made me more proud to be African.



1. Born Mercurial – Fast by Nature

2. Nike FlyKnit – Infinite Possibilities



  • Advertising Agency: FCB/SIX, USA
  • Executive Creative Director: Ian Mackenzie
  • Associate Creative Director: Fred Nduna
  • Associate Creative Director: Andrew Bernardi
  • Copywriter: Curtis Chapman
  • Designer: Ramon Charles
  • Account Director: Fraser Jackson
  • Integrated Producer: Gillian Morrison
  • Junior Producer: Kristine Lippett
  • EVP, Strategy: Anna Percy-Dove
  • Director, Strategy: Paul Hanlon
  • Strategist: Simran Kaur
  • Senior Manager, Data Analytics: Andrew Yang
  • Data Analyst: Abdul Dau
  • VP, Head of Data and Technology: Jacob Ciesielski
  • Product & Technology Solutions: John Sime
  • Front-End Developer: Heung Lee
  • President: Andrea Cook
  • SVP, Director of Global Communications & PR: Melanie Mitchem
  • Post Production House: Rooster Post Production
  • Editor: Colin Murdock, Jeff Poremba
  • Assistant Editor: Shane Preston
  • Executive Producer: Yumi Suyama
  • Media Agency: Initiative
  • Public Relations: Shannon Stephaniuk / Glossy
  • Music and Sound Design: Grayson Matthews
  • Music Producer: Mark Domitric
  • Engineer: Vlad Nikolic
  • Media Producer: Nicholas Shaw