Think Outside the blocks – Nike

Think out side the blocks

Robert Kasanga a former gang member and footballer got arrested and served 8 years in prison and upon his release decided to dedicate the rest of his life rewrite the wrongs in his society. 

He founded Hackney Wick FC that provides the youth in his community the opportunity to play football and build a more gainful life.

In the ad, he narrates his story and highlights his mission. The testimonies from the team members help prove that his initiative is effective.

After watching this ad, I feel a strong sense of purpose and the desire to be a strong positive impact in my community and world over.

See Also:

  1. Nike FlyKnit – Infinite Possibilities
  2. Go Back to Africa
  3. Fashion Care with Electrolux



  • Production company: Girls in Film, Prettybird
  • Director: Jess Kohl
  • Producer: Nikola Vasakova
  • Executive producer: Juliette Larthe
  • 1st AD: Eno Enefiok
  • DOP: Steve Annis
  • Steadicam: James Burgess
  • Focus Puller: Eira Wyn Jones
  • 2nd AC: Kairo Jones
  • Cam Trainee: Joe Medlock
  • Gaffer: Alex Gibbon
  • Grip: Aaron Porter
  • Sound: Bridgitte Bradshaw
  • DIT: Ashley Hicks
  • Runner/drivers: Ben Cole
  • Sophie Nejad
  • Photographer: Blue Laybourne
  • Driver: Anthony Bugge
  • Editor: Gary Forrester
  • Online editor: Kit Harwood
  • Grade: Simon Bourne
  • Music: Roger Goula
  • Additional cinematography: Thomas Hole
  • Camera assistant: Jerome James King
  • DIT: Ellie Bright
  • Additional sound: Chi Limpiroj
  • Runner / Driver: Josh Govett