DirectLine is an insurance service provider in the UK. They launched a campaign dubbed “We’re On It” and this was intended to position it as a super-efficient insurance provider, that is so fast that it can render Superheroes like Robocop, Bumblebee (Transformers) and Donatello (Ninja turtles ) unemployed, since when their clients call on them, they respond quite super fast.
What wowed me the most
To be honest, when I watched the first ad with Bumblebee, I actually thought it was a scene I had skipped while watching transformers. It kept me glued and I only felt it was an ad right at the end when bumblebee was given his slap of disappointment.
Advertising Agency: Saatchi & Saatchi London, UK
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